"I'm drinking Red Berry today, the red color matches my hair!" "Nope, I stay with Tropical Lemon, it just tastes cool!". A harmless conversation in front of the juice rack? No, a conversation between Laura and Marie, two teenagers drinking alcohol for the Rose Monday procession. Alcopops or RTD (Ready to drink) provide for mood: Partylaune with the young consumers, sales euphoria with the manufacturers and Katerstimmung with politics and consumer protection. What is inside? What is it?
In the criticism
The so-called Alcopops are mixed drinks made of high-percentage alcohol (eg rum, vodka, tequila) and / or beer with lemonades and juices. The ready-to-drink mixtures come mainly in handy 275-milliliter bottles in the trade. What looks and tastes like soda contains about 5.5% by volume of alcohol per bottle of double brandy. Since health experts associate the trend drinks with the increased alcohol consumption of adolescents, alcopops have come under criticism.
"Latin spirit", cool guys, tanned and sexy - the commercials of the spirits industry have discovered the young target group for themselves ... and hit the mark. Double-digit advertising budgets tripled sales last year. A successful response to the drop in per capita consumption of high percentages in Germany. In order to protect the young people, consumer associations and the federal government are currently discussing a special levy or advertising ban for alcopops.
Colorful and pop
The bottles look colorful and trendy, the content tastes sweet and tingling. Presumably, the party drinks are particularly popular with children and adolescents, because they often taste beer and wine too bitter and pure high percentage too strong. In the trendy mixed drinks, sweeteners and intense aromas mask the alcohol. According to a scientific survey of girls and boys between the ages of 11 and 15, alcopops are the most popular alcoholic beverage after beer.
Already one-third of all 15-year-old boys regularly drink alcohol. At least the mixed drinks based on high-percentage alcohol count as spirits and, according to the Youth Protection Act, may not be handed over to young people under the age of 18. According to the World Health Organization, alcohol and its consequences (especially road accidents and acts of violence) are the leading cause of death in men between the ages of 15 and 29 across Europe.
More alcohol than beer
Whether entry-level drug or not - even adults should know that the popular party drinks contain more alcohol than for example beer. The sweet taste seduces to drink faster and more than usual. In addition, sugar and carbon dioxide make the alcohol particularly easy to pass into the blood. Therefore some tips: For thirst quenching, water and juice sprinkles are best.
Deliberations of the Bundestag on special tax
The Bundestag is currently deliberating on the planned special on Alcopops. The law also includes a ban on smaller - and cheaper - cigarette packs. This is to better protect young people from alcohol and tobacco. According to the draft, the special levy on alcopops will be 83 cents per 275 milliliter bottle of brandy-containing mixed drinks. In addition, a warning "tax on persons under 18 years forbidden" on the front should be mandatory. The law should come into force on 1 July, if possible. Source: aid info service